SEARS Celebrates the Opening of the First DieHard® AUTO CENTER Driven by SEARS® in San Antonio, TX

The grand opening celebration of the new DieHard Auto Center Driven by Sears took place in San Antonio Friday.

How cool is this? If you’re in the San Antonio area, you’ll be excited to learn a first-of-its-kind DieHard Auto Center Driven by Sears that is designed to meet the ever-changing needs of today’s driver. The new store is located at 8551 Wurzbach Road in San Antonio, Texas, and opened on Friday, February 17.

The DieHard Auto Center leverages interactive in-store merchandise displays and advanced diagnostic technology. It offers a suite of services and amenities, including:

• DieHard 360° Vehicle Assessment: Looking to buy or sell a used car? Customers can get a comprehensive 120-point inspection to assess the vehicle’s condition to help them buy, sell, or just maintain their vehicle with confidence.
• DieHard Edge Maintenance Plans: Provides 36 months or 45,000 miles, (whichever comes first) of covered maintenance locked in at today’s discounted prices (savings range from 25% to 40% off regular retail prices), DieHard Edge is available in three flexible plans.
• Digital Tire Journey: A web app that relies on IBM Watson Natural Language Classifier service to help customers identify the appropriate tires to fit their driving preferences. Customers can also use touchscreens in store to access the Digital Tire Journey.
• Free Wi-Fi: Enabling customers to be productive or entertained while their vehicle is serviced.

DieHard Auto Center Counter

“The new DieHard Auto Center Driven by Sears is another example of how we’re unleashing the power of the DieHard brand,” said Brian Kaner, president of Sears Automotive. “It offers state-of-the-art technology and services in a contemporary, comfortable setting – that, combined with our experienced associates, can help today’s drivers make the right choices for their vehicle’s needs.”

“DieHard is America’s most trusted automotive battery brand,” said Tom Park, president of Kenmore, Craftsman and DieHard brands. “In 2016, we introduced DieHard tires, which have been well-received by our customers, as we have continued to see positive, strong sales since their introduction. As we have also expanded the brand into automotive consumer electronics accessories, it’s a natural evolution to extend the brand to automotive service. Now, when you bring your vehicle to a DieHard Auto Center, you can have the same peace of mind you expect from DieHard products.”

DieHard Auto Center Details

Operating hours for the new DieHard Auto Center Driven by Sears are Monday through Saturday, from 8 a.m. – 7 p.m. and Sunday from 10 a.m. – 5 p.m. For more information about the new San Antonio DieHard Auto Center Driven by Sears, visit Searsauto.com/diehardauto.

The new DieHard Auto Center Driven by Sears features a “Digital Tire Journey” that helps customers identify the appropriate tires to fit their driving preferences.

About Sears Auto Center

Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin® and Goodyear®, DieHard tires, DieHard batteries, Craftsman® auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto.

The grand opening celebration of the new DieHard Auto Center Driven by Sears took place in San Antonio Friday.

About the DieHard brand

Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

The waiting area in the new DieHard Auto Center Driven by Sears offers free Wi-Fi, comfortable seating and refreshments so customers can be productive or entertained while their vehicle is serviced.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.